UNWTO.QUEST Objectives

Objectives
 
The UNWTO.QUEST Programme has the following objectives:
 
  • Promote the quality and excellence of the DMO in planning, management and governance of tourism development
  • Provide a framework of criteria and standards to guide and assist the DMO in destination management strategies
  • Strengthen the commitment of DMO to quality and excellence in tourism management
  • Enhance competitiveness and sustainability of tourist destinations by improving the strategic planning, management and governance of the DMO
  • Recognize the quality and excellence of the DMO, by awarding the UNWTO.QUEST Certification
  • Consolidate a network of UNWTO.QUEST Certified DMOs worldwide