UNWTO-UAE Executive Training Workshop on “Innovative Approaches to Destination Branding”

Date

1 May 2018 - 3 May 2018

Dubai
Emiratos Árabes Unidos

 

UNWTO-UAE Executive Training Workshop on

“Innovative Approaches to Destination Branding”

In Partnership with Modul University Dubai with the support of

the Ministry of Economy of the UAE

The World Tourism Organization (UNWTO), its UNWTO.Themis Foundation, in partnership with Modul University Dubai and with the support of the Ministry of Economy and Tourism Affairs of the United Arab Emirates (UAE), will host an UNWTO Executive Training Workshop on “Innovative Approaches to Destination Branding”.

 

UNWTO-Modul Executive Training Workshop

Quick Facts

 

Topic

Innovative Approaches to Destination Branding

Dates

1st to 3rd May 2018

Venue

4th floor, ONE JLT MODUL University, Jumeirah Lakes Towers, Dubai, UAE

Language

English

Workshop hours

8:00 - 14:30

Tuition fees

$ 1,750.00 USD

Target audience

Qualified tourism officials and industry professionals from UNWTO Member States

Objective

The objective of this Executive Training Workshop is to provide participants with knowledge, skills, tools, best practices and a forum for discussion about current developments in Tourism Branding.

 

Content

  • Global Tourism Trends
  • Different Brand Types
  • The Experience Economy
  • A Practical Guide to Branding Strategy
  • Branding Strategies in Action

Methodology and

Structure

This 3-day Executive Training Workshop, given by two international experts, will follow step-by-step practical methodology, with short presentations, discussions, debates and extensive group work and practical activities.

 

The intention of this approach - the transmission and usage of various tools, the expertise of the experts and participants, the discussion forums, the practical group work and the international approach - is for participants to fully understand the topic of this Workshop, to stimulate co-creation.

 

Application

http://modul.ac.ae/unwto/

 

Deadline

Thursday 26 April 2018