Enable Member States to devise and implement education and training policies, plans and tools that fully harness the employment potential of their tourism sector and effectively enhance its competitiveness and sustainability.


The strategic objectives derived from this mission can be synthesized as follows:

- Assist Member States in assessing their education and training needs in the tourism sector and in developing strategic plans that effectively address those needs (UNWTO.Strategy Programme).

- Develop and implement practical capacity building initiatives in NTAs core areas of responsibility, promoting the use of new technologies (UNWTO.Capacity Programme). 

- Support UNWTO development assistance programmes through applied learning tools (UNWTO.Volunteers Programme).

- Improve the quality and efficiency of education and training programmes (UNWTO.TedQual Programme).